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7 Tips For a Better Professional LinkedIn Profile Picture

Updated: Jan 12



A smiling woman with red lipstick portrait photo for Linkedin

LinkedIn is a professional network, meaning that in most cases it will require a different type of profile picture than other social networks such as Facebook, Twitter or Instagram. A LinkedIn profile picture should be professional, but how do you determine what makes a good LinkedIn photo?


When you are looking for a new job or when you want reinforce current relationships, the other party may turn to your public LinkedIn profile for confirmation of who you are. It is needless to say that your profile is up to date, and so should be your photograph. Your profile picture will make the first – and therefore very important – impression. We will not debate taste, but here are some rules that help define what makes a good professional portrait.

A woman slightly smiling in portrait photo for Linkedin

7 tips for a better professional LinkedIn profile pictures:


1. RECOGNISABLE – Avoid that awkward situation in which your online contact fails to recognise you when you finally in person. Make sure to use a recent photo in which your physical features resemble the way look at this moment. Did you have longer hair than you do now, or did you loose your glasses? In these cases it is advisable to have your photo updated.

2. ONLY YOU – The person in the image should unmistakably be you. Avoid having a photo of you and a friend, your partner, your children or pets. Another big no-no is chopping somebody off the picture. This will distract from what people want to see: you.

3. EYES – Looking directly into the camera typically displays an air of confidence. Looking away, wearing sunglasses or a hat that makes your eyes invisible or hard to see does not work in your advantage.

4. SMILE – Several surveys have shown that a natural smile with teeth or with a friendly smile is more inviting than a stern look. Smiling forces the muscles around your mouth and eyes to contract, resulting in a ‘sharper’ glance.

5. HEAD & SHOULDERS – LinkedIn uses 200 x 200 pixel photos. That tiny! This is why is it important that your face and possibly part of your shoulders are visible. The rest of you body will most likely distract from what really matters: your face

6. DRESS UP – A tree piece suit, a necktie, a casual shirt, t-shirt or in blue overalls. Wear what you want, as long as it fits your current job or the job you are aiming for.

7. QUALITY MATTERS – Even though LinkedIn uses tiny images, image quality is important. Quality does not necessarily mean pricy, but avoid using a poorly lit smartphone snapshot at all times.


7 tips for a better professional LinkedIn profile pictures

Considerations for Hiring a Headshots Photographer for Your LinkedIn Photo:


  1. Purpose and Tone:

  • Clarify the purpose of the photo (e.g., professional, approachable) and the desired tone.

  1. Location and Background:

  • Decide if you prefer studio shots, outdoor settings, or office backgrounds.

  1. Clothing and Styling:

  • Plan your attire based on your professional image and the tone you want to convey.

  1. Makeup (Optional):

  • Decide whether to use a makeup artist for a polished look; it's optional but can enhance the final result.

  1. Expression and Body Language:

  • Communicate the desired expressions and body language that align with your professional identity.

  1. Photographer's Style:

  • Review the photographer's portfolio to ensure their style aligns with your preferences.

  • Establish a budget and discuss the timeframe for the photoshoot and delivery of final images.

  1. Feedback and Reviews:

  • Check reviews or seek recommendations to ensure the photographer's professionalism and quality of work.

  • Discuss agreements, including the number of edited photos, formats, and any additional services.

  1. Communication:

  • Maintain clear communication with the photographer to ensure a smooth and collaborative process.



A man with glasses portrait photo for LinkedIn


When it comes to curating a standout LinkedIn photo that truly captures your professional essence, consider partnering with Booking a Photographer. Our platform offers a seamless experience, connecting you with skilled photographers who understand the nuances of creating impactful headshots.

From setting the right tone to exploring diverse backgrounds and ensuring a comfortable environment, our photographers are adept at bringing your vision to life.


Booking a Photographer takes the hassle out of the process, providing personal assistance and overseeing the entire booking journey. Elevate your LinkedIn presence with a headshots photographer from Booking a Photographer, and let your professional image shine on the world's leading professional network.

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